AthleteAnd is a storytelling platform that highlights the passions and talents of athletes beyond the game. Launched by the NFL Players Association and powered by OneTeam Media, it helps athletes build personal brands and connect authentically with fans and partners.

What began as a hashtag celebrating off-field pursuits grew into a dynamic platform where athletes and brands collaborate to create meaningful stories. As creative lead, I guided the transformation of AthleteAnd, managing a talented team and all external resources.

My role included designing the logo, developing podcast topics and formats, directing video content, and creating on-site graphics. I also crafted business proposals and built a mobile content studio to connect athletes and brands at key events. Each initiative aimed to amplify athlete voices and foster authentic partnerships.