Overview

AthleteAnd is a storytelling platform that highlights the passions and talents of athletes beyond the game. Launched by the NFL Players Association and powered by OneTeam Media, it helps athletes build personal brands and connect authentically with fans and partners.
What began as a hashtag celebrating off-field pursuits grew into a dynamic platform where athletes and brands collaborate to create meaningful stories. As creative lead, I guided the transformation and rebranding of AthleteAnd while managing a talented internal team and external resources.

Role

Creative Director
Designer
Platform Development

Gamer Lounge
We teamed up with EA’s Madden franchise to bring the ATHLETEAND Gamer Lounge to life during Super Bowl week. Madden legend TDBarrett hosted laid-back interviews with athletes, diving into their love for gaming and how it connects them with fans.
Things got competitive too—Barrett challenged the athletes to a Madden skills showdown, facing off against him and each other. The lounge stayed packed, with players eager to join in.
I led the art direction—designing the lounge, overseeing the build, and shaping the content. It was all about creating a space where gaming and sports came together naturally.