FOX Sports GO App

The promotion for the launch of the FOX Sports GO App was gargantuan. I was tasked with leading the development and creation of the creative for FOX’s 22 Regional Sports Networks. Copy to design. Because the demographic of sports fans varies between leagues, “How To” content was heavily distributed with our awareness assets. My Sr. Producer, Lisa Paliulis was dialed in to the hip-hop community so she was able to target talent specific to a region and leverage their popularity for some added content. Here are couple versions. Flo Rida, a huge Miami Heat fan. Kid Ink, an equally big Clippers fan who in the middle of recording an album invited us into the studio for a quick shoot in between sessions. Other notables not presented: TI, Fabolous, Dierks Bentley.

Role: Creative Director

Producer: Lisa Paliulis

Design/Animation:

How To – Los York

Go For the Twins & Gotta Go – Elite Edge

Flo Rida & Kid Ink – Urban Legends