Details of the game
To showcase what 4K really delivers, we leaned fully into craft. The campaign was built entirely with custom 3D environments and sound design, driven by the work of our in-house artists who pushed realism and detail to a level that genuinely sold the difference. The hyper-real vignettes were designed to let texture, depth, and motion do the talking, making the games feel sharper, closer, and more immersive.
Alongside the main campaign, we created a Notre Dame–specific package that blended bespoke 3D work with Notre Dame game footage. The system was built to refresh weekly, giving each matchup a new execution while staying visually consistent and efficient to produce.
The work lived across broadcast, social, and digital, allowing a single idea to scale cleanly across platforms and stay relevant throughout the season.
