AT&T Fiber

Landlords don’t wake up thinking about internet speeds. They care about happy tenants, lease renewals, and keeping the building full. So we created a four-part paid media series that made “get fiber” feel simple, relevant, and worth acting on. All four spots outperformed our benchmarks, with Portal and The Nudist leading the way—they hit so well, we adapted them for a national enterprise rollout.

We shot everything on a soundstage, building out four distinct vignettes using motion control and practical effects. Aside from the portal itself, everything was done in-camera. It looked better, felt more real, and made the process a lot more fun to art direct.

The campaign ran across LinkedIn, YouTube, Facebook, Instagram, and a mix of business-focused placements—turning fiber from a nice upgrade into a no-brainer.

Role: Director/Writer

CW: Tom Pace

DP: Gavin Kelly

Producer: Kathy Kellahan

Here are the cutdowns—quick hits built to grab attention. They worked, delivering a 3x CTR lift over our baseline and outperforming previous creative.