AT&T UNLIMITED PLUS & SIm card Kiosks

Brief
The goal was to connect with a younger audience—and do it smart. We leaned into a single, cohesive look that could flex across every touchpoint without blowing the budget.

Unlimited Plus Spot
Fast, playful, and made for the scroll. This spot uses rhythm, motion, and a little attitude to stretch the idea of “unlimited” in every direction.

Self-Serve SIM Kiosks
Same brand feel, new context. We created 11 silent loops, each one tailored to its location but grounded in a shared visual system—built to catch the eye and guide people straight to a SIM, prepaid or postpaid, with zero friction.

Below is a demo reel with two kiosk examples (running at 2× speed) and the full Unlimited Plus spot.

Role: Creative Director/Design

Design/animation: Greg Mitchell, Dave Yan

*Stock footage courtesy of Adobe.